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MOORESVILLE, N.C. (June 5th, 2024) — Ryan Ellis and Alpha Prime Racing are very excited to announce that United Construction & Forestry will be the primary sponsor of Ryan Ellis and the No.43 Chevy Camaro for the Sci Apps 200 race at New Hampshire Motor Speedway on June 22nd, 2024. This partnership is United Construction & Forestry’s first endeavor into NASCAR sponsorship.

United Construction & Forestry is the largest John Deere dealer in the Northeast, with one of its 14 locations being a new full-line store in Pembroke, just minutes away from the New Hampshire Motor Speedway. A grand opening event will take place on Friday, June 21st, from 10 a.m. to 3 p.m. and will feature a signing with Ryan Ellis at 12 p.m. A ribbon-cutting with local dignitaries, as well as a charitable raffle with Girls at Work, a local New Hampshire non-profit empowering girls with tools to build confidence and strength, are just a couple of the events taking place. The general public is invited to attend alongside the construction, forestry, landscaping, road-building, and heavy-equipment industry customers that United Constructions & Forestry serves. See the latest in John Deere equipment with special pricing on everything from compact construction equipment to compact utility tractors, riding lawn equipment, and more. Enjoy refreshments and fun for the whole family while browsing an impressive fleet of machines.

“We are excited for this inaugural opportunity to expose the United Construction & Forestry brand to NASCAR fans,” said Mark Kuhn, President of United Construction & Forestry. “It also aligns nicely with the grand opening of our new dealership in Pembroke, NH, because it will give so many of our customers a chance to meet Ryan. Many of our customers in the heavy equipment industry are loyal NASCAR fans, so we know they’ll be thrilled to see the black and yellow No. 43 car on the track. We couldn’t be happier with how easy Ryan and the Alpha Prime Racing team have been to work with, and whether we get a victory lap or not, this sponsorship has been a winning experience!”

“New Hampshire is one of my favorite racetracks on our schedule, and I’m so excited to have an amazing partner in United Construction & Forestry based in that area,” said Ryan Ellis, driver of the No.43 United Construction & Forestry Chevy Camaro. “Over the last few years, we’ve really seen the crowd grow at New Hampshire Motor Speedway, and last year, it was one of our best races of the season. Unfortunately, we barely missed the free pass position a few times and could not get our lap back when some other cars did. Otherwise, it definitely would have been a top-10 day. The Xfinity Series package has really put on a great show at this venue over the last few years, and I could not be more excited to get there - it’s a race that I’ve had marked on my schedule since we left last year. I’m so thankful for Mark Kuhn and his entire team’s support at United Construction & Forestry, and I hope this partnership is one that we can only grow into the future!”


Practice and qualifying for the Sci Apps 200 will begin on Friday, June 21st, at 4:05 pm ET, with qualifying following at 4:35 p.m. ET. 

Race coverage begins on the USA Network at 1 p.m. Saturday, June 22nd, at 3:30 p.m. ET for the 200-lap / 211.6-mile race.

Radio coverage can be found on the Performance Racing Network and SiriusXM NASCAR.


United Construction & Forestry, along with its sister company, United Ag & Turf, NE, operate John Deere dealerships specializing in heavy-duty construction, compact construction, forestry, road-building equipment, agriculture, turf, and utility vehicles. The company was formed in 2018 by consolidating several John Deere dealerships into one new organization. It operates a total of 14 construction and forestry locations and 43 agriculture and turf locations throughout New England and Eastern New York. 

See United Construction & Forestry for John Deere equipment like wheel loaders, dozers, motor graders, articulated dump trucks, excavators, compact excavators, backhoes, scraper tractors, skid steers, compact track loaders, feller bunchers, tree harvesters, forwarders, knuckle boom loaders, skidders, swing machines, Wirtgen pavement milling recyclers, soil stabilizers, Vogele asphalt pavers, Kleemann crushers, screeners, Hamm soil and asphalt compactors, and Morbark tree care and industrial grinders and chippers. For more information, visit To learn about employment opportunities, email


Alpha Prime Racing is a NASCAR Xfinity Series team co-owned by former driver Tommy Joe Martins and Alpha Prime Sports Founder and CEO Caesar Bacarella. They field Chevy Camaros in the NASCAR Xfinity Series - with the No.43 and No.44 cars racing full-time and a part-time schedule with a third entry, the No.45.

The 2024 season marks Alpha Prime Racing’s third year of operation and first year featuring two full-time drivers, Ryan Ellis and Brennan Poole.

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