top of page


MOORESVILLE, N.C. (March 25th, 2024) — Ryan Ellis and the Southern Elevator Company are proud to announce an increased partnership for the 2024 season. In their second year of involvement in NASCAR, Southern Elevator has committed to multiple primary and secondary sponsorships on the No.43 Chevrolet Camaro throughout the 2024 NASCAR Xfinity Series season. Fans will be able to see Southern Elevator as a primary sponsor at Richmond Raceway on March 30th for the ToyotaCare 250, and Martinsville Speedway on November 2nd for the NASCAR Xfinity Series Playoff race. Additionally, Southern Elevator will have multiple secondary sponsorships in Ellis’ first full-time season in the NASCAR Xfinity Series.

Southern Elevator first partnered with Ellis in the 2023 Xfinity Series season. Beginning as a single-race secondary sponsorship, the partnership grew to multiple primary sponsorships at Darlington Raceway and Charlotte Motor Speedway’s Roval and several secondary sponsorships at other tracks in the Southeast region. 

Southern Elevator Company is a full-service elevator maintenance, repair, and modernization company serving North Carolina, South Carolina, and Virginia. As a trusted partner for all elevator equipment needs, Southern Elevator’s team has expertise in servicing industry-leading brands like Kone, Otis, Schindler, and ThyssenKrupp. Their highly-trained team will ensure that your elevators operate efficiently and safely.



“Considering we first started chatting with Southern Elevator less than a year ago, it’s amazing to see how far this partnership has grown,” said Ryan Ellis, the No.43 Southern Elevator Chevy Camaro driver. Like many of our other partners, Southern Elevator’s employees have been amazing in their support of our team. I’ve been very fortunate to meet many of their employees throughout our partnership, and you can truly see that they’re much more than a company; Southern Elevator is a family, much like Alpha Prime Racing. 

It's so exciting whenever we can partner with people like they have at Southern Elevator. Our goals, values, and vision are aligned - each person makes a huge difference on our race team, just like they do at Southern Elevator. Seeing that we both are on similar journeys in the business and sporting world really creates a compelling storyline that the Southern Elevator group sees when they come to the racetrack. Hopefully, this partnership continues to grow, because it’s one that we’re very proud of.”


“Southern Elevator is so proud of this partnership with Ryan’s team. It’s our pleasure to expand this sponsorship and promote our great Southern Elevator team,” said Steve Phillips, Southern Elevator's Chief Operating Officer.


What we do and stand for:

We are passionate about servicing your elevator maintenance, repair, and modernization needs, so your elevators are the least of your concerns.

Our technicians are highly trained and certified and can work on every type of problem and elevator make and model.

We treat every job with expertise — and you, our client, with integrity and with unquestioned Dedication to maintaining your elevators at peak performance.

We know that consistently high quality of service extends the life of your elevator investment and saves you many thousands over the life of the equipment.

We are consultative in our approach, offering you trusted solutions at a fair price.


Alpha Prime Racing is a NASCAR Xfinity Series team co-owned by former driver Tommy Joe Martins and Alpha Prime Sports Founder and CEO Caesar Bacarella. They field Chevy Camaros in the NASCAR Xfinity Series - with the No.43 and No.44 cars racing full-time and a part-time schedule with a third entry, the No.45.

2024 will mark Alpha Prime Racing’s third year of operation and first year featuring two full-time drivers, Ryan Ellis and Brennan Poole.

117 views0 comments


bottom of page