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NASCAR Driver Ryan Ellis and Alpha Prime Racing are proud to announce today that Snapchat will be the primary sponsor for Ellis and the No.43 Chevrolet in “The Loop 110”, the NASCAR Xfinity Series race at the Chicago Street course on July 6th, 2024.

Snapchat’s first venture into NASCAR sponsorship will position them in the spotlight at one of the season’s biggest events. Chicago’s Street Race debuted last year with a festival-like atmosphere and a packed crowd. The track features action-packed racing around the 2-mile-long circuit comprised of 12 turns in the picturesque Grant Park section of Chicago. Last year, in the inaugural Chicago Street Race, Ellis qualified 20th out of 43 cars that attempted to make the race in one of the most competitive fields the NASCAR Xfinity Series has seen in many years. Unfortunately, an unprecedented amount of rain caused NASCAR to red-flag the race, and ultimately, the race was called with just 25 laps run.

Snapchat makes it easy for close friends and family to authentically express themselves and communicate with their friends and family, feeling free of judgment.

Snapchat wants to be the happiest place on your phone, but also wants to inspire friends and family who use the app to strengthen their relationships by connecting in the real world, having fun, and creating lasting memories together. 

“NASCAR is an amazing force in bringing people together to have fun, so we're thrilled to be able to have a presence at the Chicago Street Race with Alpha Prime Racing - at Snapchat, our goal is to make sure everyone has a little ‘more love’ in their lives. And since there have been a lot of tempers flaring at races lately, we thought we could maybe encourage a few hugs.” said Eric Baldwin, Executive Creative Director at Snap Inc.

“It’s such an honor to be able to represent Snapchat on a stage as big as the one we’ll have in Chicago. Their campaign of ‘Less Likes, More Love’ is something that means a ton to me. I’ve seen social media go through so many different stages, and seeing how toxic it can be is disheartening. As a father to a young daughter, I want the world to be as happy as possible, and I truly use Snapchat to create some great memories already. I love the silly and fun Snapchat Lenses, and it’s still synonymous with lightheartedness and happiness to me,” said Ellis, driver of the No.43 Snapchat Chevy.  

Ellis continued, “I feel like I’ve been an avid user since I first discovered Snapchat in college. It’s always been a departure from the chaos of the world and a fun and interactive way for me to communicate with friends and family. The Snapchat scheme is amazing - just how fun and peaceful it is contrasted with the chaotic nature of a NASCAR race car in the streets of Chicago really feels like it aligns so well with Snapchat’s place in a chaotic world of social media.”

Tune In Information:

Television coverage of “The Loop 110” will begin at 3:30 p.m. ET (1:30 p.m. CT) on NBC on Saturday, July 6th. 

Radio coverage is available on MRN (The Motor Racing Network) and SiriusXM NASCAR. 

Practice and qualifying are scheduled for 9 a.m. CT and 10 a.m. CT, respectively, with coverage TBA.

About Snap Inc.:

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit 

About Alpha Prime Racing

Alpha Prime Racing is a NASCAR Xfinity Series team co-owned by NASCAR driver Tommy Joe Martins and Alpha Prime Sports Founder and CEO Caesar Bacarella. The team was originally founded in 2009 under the name Martins Racing and has since grown into a three-car Chevrolet team, adding the No. 43 Chevrolet in 2023, primarily piloted by Ryan Ellis.

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