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Ryan Ellis and the Southern Elevator Company are set to take on the Charlotte Motor Speedway Roval this weekend for the Drive for the Cure 250 presented by BCBS. Although the innovative road course has been on the NASCAR circuit since 2018, this will be Ellis’ first race at the 2.28-mile, 17-turn race track. This will mark the 26th start of the season for Ellis - the most starts he’s ever made in a single NASCAR season.

Southern Elevator Company is a full-service elevator maintenance, repair, and modernization company serving North Carolina, South Carolina, and Virginia. In their first year of NASCAR sponsorship, they’ve already sponsored Ellis in secondary capacities at multiple events - Martinsville, Charlotte, and Darlington, with their first-ever primary sponsorship just a few weeks ago at Darlington Raceway. There, they unveiled a special fan-favorite throwback scheme honoring John Andretti’s infamous Cheerios racecar that Andretti raced for Richard Petty Enterprises in 2000.

They’ll debut a new scheme this weekend - a sharp blue, black, and white scheme for its second primary sponsorship in NASCAR.

Pella of North Carolina and Southern Virginia will also return to the No.43 Chevy team this weekend. They were also a sponsor of Ellis earlier in the season at Charlotte Motor Speedway. Ellis, who is also a customer of Pella’s, attended the grand opening of their new headquarters in High Point, NC, last week. The relationship with Pella stems from a sponsorship earlier in the season when Pella of Georgia was the primary sponsor of Ellis’ No.43 Chevrolet at Atlanta Motor Speedway.

“The relationship with Southern Elevator has been such a blessing,” said Ryan Ellis, the No.43 Southern Elevator Chevy Camaro driver. “Just about two weeks ago, we didn’t have a primary sponsor secured for this event - it was the last race on the 2023 schedule that I didn’t have on my personal racing schedule at that time. They came through last minute to support me and Alpha Prime Racing, allowing us to add this race, and we are so appreciative of that. With 2024 really shaping out to be a phenomenal year, it’s great to know that partners like this are growing their investment in our team and we can’t thank them enough.

I’m also really excited to welcome Pella of North Carolina and Southern Virginia back. They’re doing some renovations at my house right now, and we couldn’t be happier with their service and products. Our home looks so much better with Pella windows!”

“Southern Elevator’s partnership with Ryan Ellis and the Alpha Prime Racing team has been exciting for our company and the elevator business as a whole. It is an honor to have a partner that understands our core values with our brand on one of the biggest stages in the NASCAR circuit,” said Steve Phillips, Director of Operations at Southern Elevator.


All of the NASCAR Xfinity Series Roval action takes place on Saturday, October 7th.

Practice begins at 10 a.m. ET, with qualifying at 10:30 a.m. Coverage on the NBC Sports App.

The green flag for the Drive for the Cure 250 falls at 3:00 p.m. ET, with coverage on NBC.

Radio coverage will be on the Performance Racing Network and SiriusXM.


What we do and stand for:

We are Passionate about servicing your elevator maintenance, repair, and modernization needs, so your elevators are the least of your concerns.

Our Technicians are Highly Trained and Certified and can work on every type of problem and elevator make and model.

We treat every job with Expertise — and you, our client, with Integrity and with Unquestioned Dedication to maintaining your elevators at peak performance.

We know that Consistently High Quality of service extends the life of your elevator investment and saves you many thousands over the life of the equipment.

We are consultative in our approach, offering you Trusted Solutions at a Fair Price.


Alpha Prime Racing is a NASCAR Xfinity Series team co-owned by NASCAR driver Tommy Joe Martins and Alpha Prime Sports Founder and CEO Caesar Bacarella. The team was initially founded in 2009 under the name Martins Racing and has since grown into a three-car Chevrolet team, adding the No. 43 Chevrolet in 2023, primarily piloted by Ryan Ellis.

It was just announced on August 4th, 2023, that Ellis will compete full-time in the 2024 NASCAR Xfinity Series season in his first-ever full-time NASCAR season.

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